when looking for the quintessential kiwi brand you need not look any further than ilabb. The brand started off as just a couple of blokes who made stickers for their dirt bikes and other high octane toys. Fast forward a few years and they have turned this sticker business into a fully-fledged, action sports-inspired, lifestyle and clothing brand that is centred on collaboration whether that be with other brands, events, athletes or musicians.
Recent years have seen ilabb collaborate Athletes and Musicians like; Mad Mike - New Zealand’s very own Formula Drift champion, Anna Willcox – Kiwi Olympic Skier, Levi Sherwood – Palmy’s very own FMX Legend, Ryan Sissons – Olympic and Commonwealth Games Tri-athlete, and everybody’s favourite Drum & Bass artists Shapeshifter. ilabb broke ground in 2015 as the first New Zealand brand to have a pop-up store at the pinnacle of action sports the X-Games.
This brand is all about getting sideways and sending it. And by sending it we don’t mean down the slopes and dirt tracks. Ilabb have kitted out and collaborated on merch for some of New Zealand’s premier summer music festivals Rhythm n Vines (RNV) Northern Bass and more recently festivals abroad including Spring Break Fiji.
ilabb’s clothing range is based around their iconic Capsize logo, nobody knows why its upside down, but it is and it works! The capsize logo can be found on anything from t-shirts and hoodies, to snapbacks and jeans. Accompanying their core Capsize range every season are a handful of prints that are based around slogans and ideals that the ilabb family aspire to. During the warmer summer months, there is always an injection of colour and plenty of singlets, tanks and shorts that look good on the beach or at that bbq with the in-laws. Winter always sees a more technical offering from ilabb with heaps of heavy outerwear and weatherproof jackets so you can look good on the slopes or the sideline of your local footy game.
At Empire we love Kiwi brands that think big and are always providing a platform for Artists and Athletes and to perform on the global stage. Because ilabb is a New Zealand brand with a global manufacturing network they are able to bring us world-class fabrication for a fraction of the price. It’s all about attention to detail, these local lads put it into everything they make and this stands them head and shoulders above the rest in terms of quality. Locals helping locals. Add that ilabb gear to your cart and we will get it delivered on time, every time. Fast & Free
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