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Jake Pyne and his wife Stacey founded well renowned New Zealand streetwear brand Lower in 2001. Jake wanted to create a clothing brand that added to the New Zealand streetwear scene. Lower is known for its creative designs, relaxed style with hip hop culture influences. Music, and especially hip hop, has always been a passion of Jake’s. From its early underground surf/skate beginnings in Mount Maunganui, the company has grown from strength to strength to one of New Zealand’s top streetwear brands. Lower has recently done collaborations with well-established brands such as Champion, JanSport, and G-Shock.
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