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Will Howard founded Dragon Alliance Eyewear in a garage in Capo Beach, California in 1993. Aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes, that's exactly what Howard did. Dragon produced the first-ever sunglasses and goggles made from 100% renewable origins, the ECO (Environmentally Conscious Optics) series; a product inspired by longtime Dragon team surfer Rob Machado. Dragon stays true to its roots. With top-tier product and athletes in mind, Dragon's roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world. Still run by the founder Will Howard, Dragon Eyewear today distributes to local surf shops from Hawaii and Florida to Australia and other international markets.