2020 marks the 100th Year Anniversary of New Era Cap Co. and they had one goal when they started, Make the best caps for the biggest sport: Baseball
Eager to make a cap that showed the MLB Baseball team logos with more pride the cult classic 59FIFTYCap was born. This deep, fitted cap revolutionized baseball caps and with it, headwear in general. For the first time ever the caps the pro’s wore on-field was officially sold in-stores to Major League Baseball fans all across America then, Spike Lee called.
American film director Spike Lee asked New Era Cap Co. to make him a custom red Yankees 59FIFTY Fitted cap to match his jacket. Little did he know it that he had just introduced sports headwear to a much wider audience. Hip Hop made it a staple, Creators made it their own. New Era has become more than just your favourite team and the gold sticker on the visor is just as iconic as the hat itself.
New Era doesn’t just make the 59FIFTY Fitted however, the 9FIFTY Snapback is just as popular as its predecessor. The 9FIFTY features a deep crown, a flat peak, but instead of the fabric fitted all the way around the head, there is a Snapback closure on the back which makes it a One Size Fits All Cap. This is the first question our staff asks you when you come into our store looking for hats. Every dude has his own preference of hat depending on its shape.
The second question we always ask is Flat Peak or Curved? If the answer is Curved then we have plenty to offer. The 39THIRTY Flexfit Cap or the 9FORTY Adjustable cap is the sporty-looking cap that looks good at the gym or walking the dog. The new boy in town the 9FORTY A-Frame Snapback has fast become our top-selling hat. The 9FORTY A-FRAME Snapback features a more prominent crown structure whilst retaining its curved streetwear styling.
In recent years New Era has expanded into the licensed apparel fold. New Era has a full range of Athletic inspired apparel for both Men’s and Women’s including hoodies, t-shirts, track pants, jackets, and beanies.
At Empire, we have worked with New Era NZ and Australia for more than a decade to provide Wellington with Authentic New Era caps & clothing. Forget that knock off nonsense, All of the New Era Caps that we sell are guaranteed Authentic. When you order your next New Era Cap, whether it’s to rock or to stock in your collection, we will ensure it gets to you in mint condition, in a carefully packaged box faster than you could lose one on a big night out.
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